“…Outdoor was the first advertising medium used by men to advertise their products, services and ideas. For centuries, even without the technologies that are accessible to us today, we can say that cavemen were already advertising with their pre-historic inscriptions.

In Mesopotamia, the wines were announced in stone carved in relief. The Greeks were recording their messages on wooden rollers, called cyrbes. In ancient Rome, rectangles divided by strips of metal were installed on walls and painted in bright colors, where anyone interested could write with coal, messages for sale, purchase or exchange of goods. Already in Egypt, hieroglyphics were used as a means of communication.

With the advent of printing on paper, it became possible the use of posters and profitable, so aroused the interest of Church and State that began to use it and monopolize it. The most diverse messages were conveyed on billboards, fairs, festivals and even public call for men to war.

From 1480 to 1820, the poster was just a text typeface with a vignette. In 1772, the profession was regulated. On July 28, 1791, was set by the French government that printing in black and white would be exclusively for official messages. In 1793, with the invention of lithography by Alois Senefelder, the prints of the posters were developed and became of interest to artists.

Art and outdoor advertising have joined the initiative of Jules Cheret, along with other artists and transformed the streets of Paris in real open-air galleries, providing the public greater access to art, a mixture of paint and multicolored banners.

The relationship between art and propaganda became increasingly strong, including the famous painter Toulouse-Lautrec, illustrator of the posters to publicize the show Moulin Rouge…”

Communication is a very important piece to the success of a company and its brands in this global world, by the constant demand and, consequently, by increased competition. Among the existing media, outdoor media, including the outdoor, wallsides and muppies, is one of the most striking and fundamental importance in the interaction between the advertising message and your audience.

This type of media has many advantages in this competitive market, because it is a very flexible media both in peripheral and in urban areas with higher levels of consumption of mass.

Available continuously 24 hours, the average outdoor shows high rates of return on investment for the advertiser. Until a few years ago, the billboard was considered an alternative media. For some years now, agencies and advertisers seem to rediscover this type of media, which increasingly is being modernized and launching campaigns in a creative and daring way. Wherever we look, we see pieces surpassing the original parts, with extraordinary height and width to accommodate the commercial message. Incorporating outdoor fixtures and it gains depth, volume, shapes or any idea that stands out among the various advertisers.

With high consumer exposure to the various media, the oudoor needed to become an instrument to give greater emphasis to the message.

By confirming the quality and communicative power of the outdoor media, creatives now have in hand a powerful tool to pass their ideas to the consumer market with highly advantageous cost. By exposing a campaign on the road, your brand expresses its concepts to a whole city, 24 on 24 hours, combining impact, efficiency and frequency to a low cost delivery.

It is following this introduction that BigMedia presents itself as the largest outdoor media company in Angola, with more than 8 years of experience and presence in all provinces of Angola, our know-how is, for sure, an added value to your brand.

Pedro Sarmento, Big Media

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